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| Mission |
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| The Department strives to provide quality education and training to students and media/communication professionals by equipping them with the skills and knowledge for a life-long professional career, and to function effectively in the communication field, using technology in a responsible manner to develop themselves and their communities.
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| Enabling Environment |
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| The Department strives to create curricula and facilities that enable the student to process, design, produce and consume information using a variety of media technologies. Of importance would be the integration of theoretical knowledge with practical skills, enabling the student to use media technologies responsibly while adhering to high standards of professionalism in order to create meaningful understanding of ideas. |
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| Bachelor’s (degree): Journalism and Communication Technology 25bjct |
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| The Bachelor’s (Degree): Journalism and Communication Technology at the Polytechnic of |
| Namibia rests on a strong core educational structure with a balance between the practical |
| and the academic instruction. Apart from the education of students in the practice of |
| journalism, this curriculum also includes course-work in Communication Technology, which |
| allows students to specialise in one of the areas of specialisation provided: Journalism, |
| Public Relations and Corporate Communication, and Multi-Media Design and Production. |
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| General Admission Requirements |
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| (Rule G12 of the Prospectus of the Polytechnic of Namibia, applies.) |
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Applicants shall be required to write an English placement test, and a score of at least |
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40% should be obtained to be considered for admission. |
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Applicants shall be required to write a General Knowledge Journalism Test, and a |
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score of at least 40% should be obtained to be considered for admission. |
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Applicants who are successful in the two admission tests referred to above, shall be |
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called for an interview, which would be the final requirement for admission to the |
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Bachelor’s Degree Programme. |
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Holders of a National Diploma in Journalism and Communication Technology |
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conferred by accredited institutions shall be admitted to the Degree Programme upon |
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assessment of courses contained in the Diploma. |
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Mature-age applicants shall be limited to 5% of the total admission. Such applicants |
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should have reached the age of 23 years on or before January 01 of the year of |
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registration. These applicants ought to have at least three years’ relevant work |
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experience. |
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| Outcomes of the Bachelor’s Degree |
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| Holders of this qualification are able to: |
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Practice the professional roles |
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Critique and publish an analysis of the various media’s responsiveness to |
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society and people |
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Display a professional attitude and adaptability |
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Display a level of expertise beyond that achieved in the Diploma |
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Demonstrate effective time management in order to meet deadlines |
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Demonstrate a mastery of the project production process |
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Create relevant and effective solutions to problems |
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Display effective leadership (to include confidence, role modelling and the |
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ability to motivate) |
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Exhibit creativity (through innovation, use of unique ideas and an ability to have a |
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vision in the identification of problems, solutions and opportunities) |
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Apply innovative approaches to management |
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Demonstrate an understanding of the media’s organisational role |
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Discover and develop knowledge through a variety of research methodologies |
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Apply knowledge and research findings to an issue or problem |
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Demonstrate the impact and value of prior learning |
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Develop insight through project work, analysis and presentations |
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Demonstrate expertise in writing, speaking and mediated communication |
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Illustrate an ability to work co-operatively and independently. |
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